INA KENT campaign – who is afraid of ... femininity?

In the year 2024, a pivotal election year, we reflect on the possibilities of personal expression and the privilege of freedom of choice within the framework of our annual theme "make your choice."

Männliche Person mit Traktor und großer Tasche DELA EDEN ed.1 in film noir

Große Tasche DELA EDEN ed.1 in film noir, aus schwarzem, shiny Leder – Frontansicht

Große Weekenderbag DELA EDEN ed.1 in film noir, aus schwarzem, shiny Leder

Große Tasche DELA EDEN ed.1 in film noir, aus schwarzem, shiny Leder – Seitenansicht

Große Weekenderbag auf der Schulter getragen DELA EDEN ed.1 in film noir, aus schwarzem, shiny Leder

Große Weekenderbag DELA EDEN ed.1 in film noir, aus schwarzem, groben Crackled-Leder

INA KENT metallic leather bag DELA EDEN ed.1 in crackled anthra view spacious interior

Open INA KENT handbag revealing its contents, including a laptop, a green apple, keys, a wallet, a water bottle, and a phone. Two hands hold the bag open.

INA KENT DELA EDEN ed.1 große Handtasche in den Tragevarianten Tragetasche, Umhängetasche und Schultertasche

DELA EDEN ed.1

film noir

XL black metallic leather tote bag

+2 colours

EUR 565

INA KENT Kopfhhörer-Etui, Modell X.LIO ed.1 aus Metallic-Leder mit Karabiner

Person in a black outfit holds an open small INA KENT pouch hanging from a lanyard, revealing a pair of white wireless earbuds.

INA KENT Kopfhhörer-Etui, Modell X.LIO ed.1 aus Metallic-Leder mit Karabiner Rückseite

A woman wearing a black sleeveless top and black pants holds an INA KENT metallic handbag while looking to the side.

Earbud Case X.LIO ed.1 in metallic anthra

A person wearing a black strapless top is holding and unzipping a small INA KENT metallic pouch attached to a brown strap.

A woman showcases different ways to wear a small metallic INA KENT purse: around the neck, as a waist accessory, and attached to a larger handbag. She wears a black strapless top and black pants.

X.LIO ed.1

crackled anthra

Metallic-leather earbud case

+4 colours

EUR 75

Handytasche JIMI ed.1 aus schwarzem Metallic-Leder mit Kordelband von INA KENT

Person wearing a sheer dark blouse holds an open black leather INA KENT pouch with a snap closure, revealing the interior compartments.

Mobile phone case JIMI ed.1 made of dark, shimmering leather, offering many carrying options.

Rückseite der Handytasche JIMI ed.1 aus schwarzem Metallic-Leder mit Kordelband von INA KENT

A person is holding a small black leather INA KENT crossbody bag against their chest, wearing a sheer brown shirt and shorts.

Phone Case JIMI ed.1 in film noir – dunkles Metallic-Leder

JIMI ed.1

film noir

Black metallic leather phone case

+2 colours

EUR 125

INA KENT Umhängetasche aus schwarzem Metallic-Leder mit längenverstellbarem Lederriemen und Außenfach, Modell MOONLIT ed.2

A person wearing a sheer dark top with a red inner layer holds an INA KENT black leather crossbody bag with two zippers.

A person in a sheer brown top and skirt holds an INA KENT black textured handbag with a zipper and adjustable strap.

INA KENT Umhängetasche aus schwarzem Metallic-Leder mit längenverstellbarem Lederriemen und Außenfach, Modell MOONLIT ed.2 Rückseite

A person with two buns hairstyle poses confidently, wearing a sheer brown top over a red undergarment and accessorized with an INA KENT black crossbody bag featuring a chain detail.

A person with dark hair styled in two buns smiles while holding an INA KENT large black leather bag adorned with a chain detail. The person is wearing a sheer brown top.

Model zeigt sechs Tragevarianten der Tasche MOONLIT ed.2 crackled anthra

MOONLIT ed.2

film noir

Black metallic leather crossbody bag

+8 colours

EUR 185

Farewell gender norms: The liberated handbag.

In a society still heavily influenced by stereotypical gender roles, despite increasing gender fluidity initiatives, we continue to encounter clichéd notions regarding gender-appropriate clothing and accessories.

While "Genderless Dressing" has become a statement of non-conformity in high-fashion circles and among Gen-Z, fashion without gender boundaries has yet to become a reality in everyday life.

"Who is afraid of femininity?" is an attempt to envision a cosmos where handbags are no longer strictly viewed as feminine accessories but rather as integral parts of the urban landscape, symbols of self-determination.