About

Our vision
By exploring the contrast between aesthetics and functionality, we create versatile products that bring joy into your everyday life. Smart designs to accompany mindful people all over a diverse world.

Our mission
Independent from the start, INA KENT aims to design ultra-versatile products that feel lavish yet authentic. Our goal is to create bags and accessories that meet the requirements of modern life and speak to all generations. Timeless designs one can intuitively reach for and wear on-the-go.

Vienna being our hometown, our designs mirror the city’s unique spirit. As part of our identity, we are committed to social responsibility and quality in every single step.

Spawned by the desire to create something new and different, autodidact designer Ina Kent founded her eponymous bag brand in Vienna in 2007. Her own experiences and keen observations inspire creations designed to meet the complex demands of modern life. Every step in the process is guided by a commitment to quality and a respectful use of all resources.

At INA KENT, acting responsibly and making thoughtful decisions goes beyond creating durable products. It means carefully selecting our partners, delivering the best possible service, and fostering a fair, inclusive environment within our company. We take a holistic approach that shapes not only our strategic decisions but also our day-to-day interactions – whether we’re working with small suppliers, maintaining transparent, values-driven communication, or cultivating a positive and sustainable company culture.

"I started my studies in Nutritional Science later in life, but shortly before finishing, I became pregnant. Suddenly, I needed a job with flexible hours. I had worked with leather in my younger years and still had a small workshop with a display window from that time. I've always had a passion for good product design, and that's how everything fell into place. I began designing and making bags myself." 
Ina Kent, Founder & Creative Director 

Because we value the natural feel and character of leather – and continue to witness how it grows more beautiful with time – we work exclusively with high-quality, minimally treated leather.

"The materials we use are the foundation of our bags. I invest a great deal of time in searching for and selecting them to ensure I can work with the perfect materials for each and every design." Ina Kent

Even in our innovative foiled and embossed leathers, the soft, supple feel is largely preserved despite surface treatments. The raw hides are sourced primarily from Italy and France, with some also originating from India. Straps that come into direct contact with the skin are crafted from vegetable-tanned Italian Vacchetta leather to ensure optimal skin compatibility. In addition, all of our strap leathers – as well as materials such as Eco Honeycomb, Eco Buffalo, Eco Croc, and Eco Antique Metallic – are vegetable-tanned.

Our hardware – branded carabiner rings, rivets, and signature conductor buttons – is custom-made exclusively for us. We also use only premium YKK Excella® zippers from Italy.

Please navigate here for comprehensive insights and detailed information about our production partner. You can also read more about our efforts to establish responsible practices within the company.

We have always considered it essential to produce as responsibly and ethically as possible. Creating products that are timeless, durable, and versatile is a core priority. We choose our production partners with great care, maintaining close relationships with the owners and visiting them regularly to ensure that they share our values.

“I choose our production partners very carefully, which means the path to collaboration can often be a long one. Shared social values and quality standards – as well as on-site visits  – are essential foundations for any partnership. I maintain close, friendly relationships with our partner companies and visit them regularly.”
Ina Kent

Products that involve numerous and complex manufacturing steps are produced by our partner company in India. With our new partner in Uttar Pradesh, we have found a modern manufacturer that not only upholds high standards in working and production conditions but also embodies respectful and collaborative practices as a matter of course.

"Of course, we are fully aware that long transportation routes leave a significant ecological footprint. As with many other production chains, however, it's not just the transportation of finished products from the production site to customers that must be considered. The journeys of raw leather materials and essential components – such as clasps or rivets – must also be considered."
Ina Kent

In such complex processes, our constant goal is to make the best possible decisions based on responsible considerations and to act in accordance with our values. Bags tell stories.