About us – INA KENT – Bags tell stories

The Brand

Our vision
By exploring the contrast between aesthetics and functionality, we create versatile products that bring joy into your everyday life. Smart designs to accompany mindful people all over a diverse world.

Our mission
Independent from the start, INA KENT aims to design ultra-versatile products that feel lavish yet authentic. Our goal is to create bags and accessories that meet the requirements of modern life and speak to all generations. Timeless designs one can intuitively reach for and wear on-the-go.

Vienna being our hometown, our designs mirror the city’s unique spirit. As part of our identity, we are committed to social responsibility and quality in every single step.

INA KENT. Vienna. Since 2007.

Spawned by the desire to create something new and different, autodidact Ina Kent founded her eponymous bag brand in Vienna in 2007.

Her own experiences and keen observations provide the inspiration for her creations, designed to keep pace with the complex demands of modern life. Each step in the process is guided by a commitment to quality and a respectful approach to all resources.

For us, acting responsibly and making thoughtful decisions goes beyond simply producing durable products. It means carefully selecting our partners, providing the best possible service, and fostering a fair and equal environment within our company. At INA KENT, we embrace a holistic approach that informs not only our strategic choices but also our everyday interactions—whether it's collaborating with small suppliers, maintaining transparent, value-driven communication, or nurturing a positive and sustainable company culture.

"I started my studies in Nutritional Science later in life, but shortly before finishing, I became pregnant. Suddenly, I needed a job with flexible hours. I had worked with leather in my younger years and still had a small workshop with a display window from that time. I've always had a passion for good product design, and that's how everything fell into place. I began designing and making bags myself."
Ina Kent, Founder & Creative Director

Ina Kent vor dem INA KENT-Store in Wien Neubau

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The design. Bags with inner potential.

INA KENT stands for timeless yet modern design, effortlessly adapting to any situation and continuing to bring joy even after years of use. Adaptability and durability are close to our heart. Each piece becomes a unique creation, each bag tells its own story, woven into the lives of its wearers.

The multi-optional design and thoughtful details reflect our commitment to developing bags and accessories that meet the complex demands of everyday life while being a source of joy on every occasion. Innovative materials blend with smart design, not only in the perfectly organized interior but in every thoughtful feature.

"Observing how shapes and techniques function in everyday life, along with my intuitive perception of the world around me, are my key sources of inspiration. Every new design is based on this. I focus on continuous refinement rather than constantly creating something entirely new. This way, the identity of the design is always preserved."
Ina Kent

Most of our designs offer multiple ways to wear them. By folding, gathering, adjusting the strap length, and other simple techniques, our bags can be adapted to suit different needs, highlighting the individuality of their wearers. Flexible carabiner rings, buttons, and straps enhance this versatility, while mix-and-match accessories invite further personalization.

With a few intentional exceptions, our bags feature a sturdy cotton lining in a brand-specific design and a thoughtfully organized interior with dedicated compartments for your smartphone, keys, and wallet. When designing the sizes, we consider the essential tools of modern life, ensuring that larger styles also provide space for standard laptops and tablets.

Materials

Because we value the natural vividness of leather and consistently see how it becomes even more beautiful with time, we only work with high-quality, scarcely treated leather.

"The materials we use are the foundation of our bags. I invest a great deal of time in searching for and selecting them to ensure I can work with the perfect materials for each and every design."
Ina Kent

Even with our innovative foiled and embossed leathers, the soft, supple feel is usually preserved despite surface treatments. The raw hides primarily come from Italy and France, with some sourced from India. Straps that come into direct contact with the skin are made from vegetable-tanned Italian Vacchetta leather to ensure the highest level of skin compatibility. Additionally, all of our strap leathers, as well as materials like Eco Honeycomb, Eco Buffalo, Eco Croc and Eco Antique Metallic leathers, are also vegetable-tanned.

Our hardware – the branded carabiner rings, rivets, and conductor buttons – is custom-made exclusively for us. Additionally, we use only high-quality YKK Excella® zippers from Italy.

Samples of INA KENT metallic fabrics in green and blue are displayed with metal rings, a carabiner, and small metal discs on a reflective surface.

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Production

Please navigate here for comprehensive insights and detailed information about our production partner. You can also read more about our efforts to establish responsible practices within the company.

We have always considered it essential to produce as responsibly and ethically as possible. It is important to us to create products that are timeless, durable, and versatile. We select our partner companies very carefully. To ensure that our partners share our values, we visit them regularly and maintain close contact with the owners.

"I choose our production partners very carefully, which makes the process leading up to collaboration quite lengthy. Sharing social values and quality standards, as well as on-site visits, are essential foundations for this. I maintain a close, friendly relationship with our partner companies and visit them regularly."
Ina Kent

Products that require numerous and complex manufacturing steps are produced by our partner company in India. With our new partner in Uttar Pradesh, we have found a modern manufacturer where not only the working and production conditions meet high standards, but respectful cooperation is also a given.

"Of course, we are fully aware that long transportation routes leave a significant ecological footprint. As with many other production chains, however, it's not just the transportation of finished products from the production site to customers that must be considered. The journeys of raw leather materials and necessary components such as clasps or rivets also play a role."
Ina Kent

In such complex processes, our constant goal is to make the best possible decisions based on responsible considerations and to act in line with our values. Bags tell stories.