In episode one of a trilogy, we follow Alma Hasun through a nocturnal setting shaped by intuition and lightness. One impulse is enough: an improvised workout unfolds, bags step out of their expected roles and become training partners. Among them, our latest addition – ROXIE ed.1 – a box bag that plays its part quietly. A silent enabler. A companion that adapts, anticipates, and is ready when it counts.
What remains of the bag once it’s stripped of excess – of symbolism, prestige, and the pressure to signify? Not a status symbol. Not an accessory for the flawless appearance. But a thoughtful, loyal companion for the everyday. With our new image campaign, we rethink the bag beyond fashion clichés – and show just how much real life it can carry.
ROXIE ed.1 follows its own path. A statement in form and presence – clearly contoured, confidently offbeat, and impossible to overlook. True to the INA KENT ethos: smart, versatile, and refreshingly unpretentious.
Inspired by classic '60s camera bags – designed for nights without plans and days with too many. Worn as a bum bag or crossbody, ROXIE stays flexible and creates freedom where it counts.


Small in size, big on attitude – our BAG CHARMS are personality pieces disguised as accessories. Available in four signature shapes – HAPPY, UNICORN, CROSS and POCKET – each adding a twist.