Bags Tell Stories

Ursula Strauss, reimagining the handbag as a "mobile feed station".

In the final chapter of our campaign, Ursula Strauss finds herself somewhere between last night’s eyeliner and the first egg of the day. As the morning breaks, lines blur ... between evening bag, feed bucket, and egg collector. Two bags step in: low-key, practical, and refreshingly uninterested in symbolism. Lipstick out, chicken feed in.
A woman wearing a purple jacket with fur trim and overalls stands outside on a farm near chickens, holding an INA KENT bag, with a wooden coop and clear sky in the background.
An INA KENT metallic purple-blue handbag with a black circular handle hangs on a wooden gate.
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Several brown chickens surround an INA KENT black handbag placed on the ground near a metal feeder in an outdoor setting.
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Featured items
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Small, shiny shoulder bag in shimmering shades of blue and purple with a thin shoulder strap from the front
Weiblich gelesenes Model mit blau- lila Umhängetasche aus Leder
A person in black clothing poses in front of a white background with the two-tone metallic leather crossbody bag MOONLIT ed.1 in purple-blue
Small, shiny shoulder bag in shimmering shades of blue and purple with a thin shoulder strap from the back
A person in black clothing poses in front of a white background with the two-tone metallic leather crossbody bag MOONLIT ed.1 in purple-blue
A person in black clothing poses in front of a white background with the two-tone metallic leather crossbody bag MOONLIT ed.1 in purple-blue
Weiblich gelesenes Model mit blau- lila Umhängetasche aus Leder
Weiblich gelesenes Model mit blau- lila Umhängetasche aus Leder
A person in black clothing poses in front of a white background with the two-tone metallic leather crossbody bag MOONLIT ed.1 in purple-blue
Woman modeling an INA KENT black leather handbag in various styles: crossbody, clutch, and shoulder. She is wearing a white textured dress. The text at the bottom reads "WAYS TO WEAR.

MOONLIT ed.1
two-tone purple sky
Two-tone metallic leather crossbody bag purple-blue

+32 colours
EUR 165
new
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Image of an ORNAMENT ed.2 against a white background. the strap slips easily over the bag
Woman balancing towards the camera with an ORNAMENT ed.2 which she carries crossbody around her body
Woman with a long dress looks into the camera with a slight smile and wears an ORNAMENT ed.2 crossbody around her body
Woman laughing into the camera while holding an ORNAMENT ed.2 in her right hand
Woman with a long white dress looks into the camera and hangs an ORNAMENT ed.2 with a chain on the front around her neck
4 pictures of the different ways to wear a ORNAMENT ed.2 weather over the shoulder or cross body

ORNAMENT ed.2
metallic deep tar
Metallic leather shoulder bag black

+13 colours
EUR 185
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Gelber Lederanhänger in Smiley Form mit Karabiner
Anhänger für Tasche in Form von einem Smiley in metallischem gelb mit Karabiner
Anhänger für Tasche in Form von einem Smiley in metallischem gelb mit Karabiner
Leder Anhänger in Smiley Form und gelb schimmernder Farbe
Leftover materials

BAG CHARM ed.2
happy metallic lemon tree
Smiley-shaped charm with carabiner

+15 colours
EUR 25
new
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Kettenriemen und Schulterprotektor STRAP TAO ed.1 in schwarz
Breite Riemenalternative mit Kettendetails in schwarz, getragen als Protektor auf dünnem Riemen
Breiter Riemen und Protektor mit Kettendetails Strap Tao ed.1 black
Breite Riemenalternative mit Kettendetails in schwarz, getragen als Protektor auf dünnem Riemen
INA KENT Breite Riemenalternative mit Kettendetails in schwarz
Vegetable tanned

STRAP TAO ed.1
eco vachetta black
Strap & protector with chain details

+2 colours
EUR 75
A person sits on the ramp of a wooden chicken coop, an INA KENT bag by their side, surrounded by a flock of chickens in an open, rural area.
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"Guinea Pig Rescue" with Stefanie Reinsperger

In the second part of our clip series featuring actress Stefanie Reinsperger, DELA EDEN ed.1 becomes a space for surprises. A bag that doesn’t bother with grand statements – it just goes with the flow. And sometimes, that flow happens to include a guinea pig in trouble.

A person in a white lab coat with a stethoscope holds a sleek INA KENT black bag, partially unzipped to reveal a guinea pig inside.
An INA KENT black shoulder bag unzipped to reveal a guinea pig sitting on a bed of hay inside.
Two medical professionals rush a patient on a gurney down a hospital corridor under an illuminated emergency exit sign, while one carries an INA KENT bag over their shoulder.
VIEW THE VIDEO
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Featured Bags: Ready for Anything
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Große Tasche DELA EDEN ed.1 in film noir, aus schwarzem, shiny Leder – Frontansicht
Große Weekenderbag DELA EDEN ed.1 in film noir, aus schwarzem, shiny Leder
Große Weekenderbag DELA EDEN ed.1 in film noir, aus schwarzem, shiny Leder
Große Tasche DELA EDEN ed.1 in film noir, aus schwarzem, shiny Leder – Seitenansicht
Große Weekenderbag DELA EDEN ed.1 in film noir, aus schwarzem, shiny Leder
Große Weekenderbag DELA EDEN ed.1 in film noir, aus schwarzem, shiny Leder
Große Weekenderbag auf der Schulter getragen DELA EDEN ed.1 in film noir, aus schwarzem, shiny Leder
Große Weekenderbag DELA EDEN ed.1 in film noir, aus schwarzem, groben Crackled-Leder
INA KENT metallic leather bag DELA EDEN ed.1 in crackled anthra view spacious interior
Open INA KENT handbag revealing its contents, including a laptop, a green apple, keys, a wallet, a water bottle, and a phone. Two hands hold the bag open.
INA KENT DELA EDEN ed.1 große Handtasche in den Tragevarianten Tragetasche, Umhängetasche und Schultertasche

DELA EDEN ed.1
film noir
XL black metallic leather tote bag

+2 colours
EUR 565
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A metallic keychain with a textured rectangular INA KENT pendant, black cord, and carabiner clasp against a white background.
Leder Anhänger in Form eines Umschlags in silber-gold mit Lederbändchen und Silberkette
Leftover materials

BAG CHARM ed.4
pocket metallic bright anthra
Charm in envelope shape with carabiner

+15 colours
EUR 45
new
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A small, metallic pink crossbody bag by INA KENT with a black strap and zipper closure, displayed against a plain white background.
A person wearing a light-colored belted dress with a metallic pink square pouch from INA KENT attached to the belt. A small tattoo is visible on the person's arm.
Small, shiny pink wallet with a snap hook clasp, branded with the subtle elegance of INA KENT, against a plain white background.
Person with a shaved head and purple highlights wearing a sleeveless beige jumpsuit, posing with hands on thighs. A small metallic pink INA KENT pouch is attached to their belt.
INA KENT Mini-Portemonnaie getragen in vier verschiedenen Varianten: Mit Kordelband um den Hals, als Charm an der Tasche, mit Handschlaufe am Handgelenk und als Charm an einer größeren Tasche.

X.LOMI limited ed.2
metallic bubblegum
Leather mini wallet metallic graphite

+20 colours
EUR 95
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A metallic unicorn-shaped keychain with a silver clasp, crafted in the signature INA KENT style, is placed against a plain white background.
Anhänger für Tasche in Form von einem Einhorn in metallischem rosa-grün mit Karabiner
Leder Anhänger in Einhorn Form und blau-grün schimmernder Farbe
Anhänger für Tasche in Form von einem Einhorn in metallischem rosa-grün mit Karabiner
Leftover materials

BAG CHARM ed.2
unicorn two-tone leafy rose
Unicorn charm with carabiner

+15 colours
EUR 25
new
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A person in a lab coat opens an INA KENT black bag containing a guinea pig on hay, while a child wearing glasses and a blue beanie looks on.
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"The improvised workout weight" with Alma Hasun

In episode one of a trilogy, we follow Alma Hasun through a nocturnal setting shaped by intuition and lightness. One impulse is enough: an improvised workout unfolds, bags step out of their expected roles and become training partners. Among them, our latest addition – ROXIE ed.1 – a box bag that plays its part quietly. A silent enabler. A companion that adapts, anticipates, and is ready when it counts.
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ROXIE ed.1

ROXIE ed.1 follows its own path. A statement in form and presence – clearly contoured, confidently offbeat, and impossible to overlook. True to the INA KENT ethos: smart, versatile, and refreshingly unpretentious.

Inspired by classic '60s camera bags – designed for nights without plans and days with too many. Worn as a bum bag or crossbody, ROXIE stays flexible and creates freedom where it counts.

A person wearing a black jacket and an INA KENT backpack stands in front of a volleyball net on a sandy court, smiling with arms outstretched.
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Ledertasche aus glänzendem, schwarzem Leder namens ROXIE ed.1
ROXIE ed.1 metallic deep tar – Seitenansicht der Tasche mit Zipper-Details und kreisförmigem Anhänger.
ROXIE ed.1 metallic deep tar – Boxy Schultertasche aus glänzend schwarzem Leder mit Reißverschluss und Außentaschen, frontal fotografiert mit langem Schulterriemen.
Ledertasche aus glänzendem, schwarzem Leder namens ROXIE ed.1
ROXIE ed.1 metallic deep tar – Seitenansicht der Tasche mit Zipper-Details und kreisförmigem Anhänger.
Ledertasche aus glänzendem, schwarzem Leder namens ROXIE ed.1
Ledertasche aus glänzendem, schwarzem Leder namens ROXIE ed.1
ROXIE ed.1 metallic deep tar – Rückansicht der kompakten Umhängetasche mit glatter Lederoberfläche und abgesetztem Zipper.
Ledertasche aus glänzendem, schwarzem Leder namens ROXIE ed.1
ROXIE ed.1 metallic deep tar – Frontalansicht der Tasche mit verstellbarem Lederriemen und sichtbaren Außentaschen.
Ledertasche aus glänzendem, schwarzem Leder namens ROXIE ed.1
Ledertasche aus glänzendem, schwarzem Leder namens ROXIE ed.1
A person in a white dress holds an INA KENT black leather crossbody bag with the zipper open and a set of keys with several keychains.
A person in a white outfit carries an INA KENT black leather bag with the zipper open, revealing a yellow book inside.

ROXIE ed.1
metallic deep tar
Shoulder bag in glossy black leather with exterior pockets

+1 colour
EUR 325
new
An INA KENT black leather shoulder bag with a zipper and decorative charm hangs on a metal fence outdoors against a blue sky.
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A metallic green INA KENT leather crossbody bag with a black strap, zipper closure, and black cross and round keychain charms, placed on a reflective surface.
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Ledertasche aus glänzendem, grün-rosa Leder namens ROXIE ed1.
ROXIE ed.1 two-tone leafy rose – Schultertasche mit changierendem Finish in Türkis-Gold-Tönen, Frontansicht mit Zipper und Anhänger.
Ledertasche aus glänzendem, grün-rosa Leder namens ROXIE ed1.
Ledertasche aus glänzendem, grün-rosa Leder namens ROXIE ed1.
ROXIE ed.1 metallic deep tar – Seitlicher Blick auf die Tasche mit Details des Schulterriemens und metallischer Hardware.
Ledertasche aus glänzendem, grün-rosa Leder namens ROXIE ed1.
ROXIE ed.1 two-tone leafy rose – Nahaufnahme der strukturierten Front mit metallischem Farbverlauf und langen Leder-Zippern.
Ledertasche aus glänzendem, grün-rosa Leder namens ROXIE ed1.
ROXIE ed.1 two-tone leafy rosé – Rückansicht der kompakten Umhängetasche mit glatter Lederoberfläche und abgesetztem Zipper.
Ledertasche aus glänzendem, grün-rosa Leder namens ROXIE ed1.
ROXIE ed.1 metallic deep tar – ganz seitlicher Blick auf die Tasche mit Details des Schulterriemens und metallischer Hardware.
ROXIE ed.1 two-tone leafy rose – Schultertasche mit changierendem Finish in Türkis-Gold-Tönen, Frontansicht mit Zipper und Anhänger.
Ledertasche aus glänzendem, grün-rosa Leder namens ROXIE ed1.
A person wearing a white outfit and silver rings opens an INA KENT metallic green purse, revealing a yellow notebook and another small item inside.
A person in a white outfit with painted nails and rings holds an open iridescent INA KENT purse, revealing keys, a keychain, and various small items inside.

ROXIE ed.1
two-tone leafy rose
Shoulder bag in shimmering leather with practical outer pockets

+1 colour
EUR 325
new
Two metallic green leather INA KENT handbags with zippers and keychain charms, one stacked atop the other against a plain background.
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SUPERDUPER NEW: BAG CHARMS

Small in size, big on attitude – our BAG CHARMS are personality pieces disguised as accessories. Available in four signature shapes – HAPPY, UNICORN, CROSS and POCKET – each adding a twist.
SHOP BAG CHARMS
A person in a black sleeveless top and INA KENT wide-leg pants stands holding colorful puzzle pieces, looking downward, against a plain white background.
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* In our new image campaign, we return to our claim "Bags Tell Stories" – and with it, to the often overlooked narrative potential of an object considered everyday. Our bags don’t seek symbolism. They’re not here to represent, but to serve – adaptable, present, and ready when needed.