Suede is back! INA KENT campaign

Sometimes we are separated from the things we love by only a car window. For Maria Köstlinger, this condition suddenly became less metaphorical than expected.

A woman in a leather jacket, skirt, and sunglasses swings a large brown INA KENT bag in an industrial parking garage.

A person wearing sunglasses, a black leather jacket, a khaki skirt, and heels stands in a parking garage, holding a large brown INA KENT bag.

With the second episode of our Suede Series, Maria Köstlinger investigates how quickly situations can develop a certain momentum once one bag happens to have room for a crowbar and only a thin layer of glass remains between her and the bag of her dreams. And while we obviously have to advise against using crowbars on urban infrastructure for broadly civilisational reasons, it also seems only fair to acknowledge the effects of a prolonged suede shortage.

A woman in a leather jacket and heels, carrying an INA KENT bag, peers into the window of a parked car in a parking garage.

A woman in sunglasses and a leather jacket steps out of a black car in a parking garage, carrying a large brown INA KENT bag.

A woman in a leather jacket and high heels stands next to a black car in a parking garage, holding an INA KENT brown handbag and glancing to the side.

A woman in sunglasses, a leather jacket, and heels stands next to a black car in a parking garage, holding the door handle and carrying a large brown INA KENT bag.

An INA KENT brown fringed purse sits on a car seat next to shattered glass, indicating a possible break-in through the passenger-side window.

A brown suede hobo bag by INA KENT with a single black shoulder strap and a black drawstring detail on the front, set against a plain white background.

Woman in a white mesh long-sleeve top poses with a large brown INA KENT suede shoulder bag against a plain white background.

Brown suede INA KENT hobo bag with a black shoulder strap, drawstring closure, and a round decorative charm on the side, displayed against a white background.

Brown suede INA KENT hobo handbag with a black shoulder strap, shown against a plain white background.

Woman wearing a white outfit poses with a large brown INA KENT suede shoulder bag, featuring a black strap and metal hardware, against a plain light background.

A person wearing a white outfit holds a large brown suede INA KENT handbag with black handles.

Open brown suede INA KENT bag with a zippered inner pocket, containing a green wallet, a notebook, and other small items.

Woman with long dark hair wearing a white knit sweater and holding a large brown suede INA KENT shoulder bag, looking over her shoulder against a white background.

A woman wearing a white lace-sleeve top and skirt holds a large brown INA KENT suede shoulder bag with a black strap.

Woman standing against a plain background, wearing a cream-colored knit top, ivory skirt, white boots, and leg warmers, holding a large brown INA KENT suede shoulder bag.

A hand opens a brown suede INA KENT bag containing books, an apple, and a metallic pouch, viewed from above on a white background.

Woman with long dark hair wearing a white textured sweater and cream skirt, carrying a large brown suede INA KENT shoulder bag, standing with one hand on her chin against a white background.

A woman with long dark hair wearing a white outfit holds a large brown INA KENT suede shoulder bag against a plain light background.

An open brown suede INA KENT bag containing a book, a wallet, a set of keys, an apple, and a wrapped candy.

Collage showing a woman modeling an INA KENT brown suede shoulder bag in six different ways over a white dress and boots, demonstrating various styles of wearing and holding the bag.

MIOW ed.2

suede gingery cognac

Large brown suede tote bag

EUR 595

new

Brown suede INA KENT handbag with a single shoulder strap and long fringe detailing on both sides, displayed against a plain white background.

Woman standing against a white background, wearing a long white dress and white boots, carrying an INA KENT brown fringed bag over her shoulder.

A woman wearing a white knit sweater and skirt poses with an INA KENT brown suede fringe bag over her shoulder against a plain white background.

Brown suede INA KENT handbag with a single shoulder strap, side and bottom fringe details, and a front pocket, displayed against a plain white background.

Woman wearing a white knit dress holds an INA KENT brown fringe suede handbag over her shoulder, posing with both hands raised behind her head against a plain white background.

An INA KENT brown suede fringe handbag with a phone, keys, and jewelry partially visible inside.

INA KENT brown suede hobo bag with a single shoulder strap and long fringe detailing on both sides, displayed against a plain white background.

A woman in a white outfit and boots holds an INA KENT brown fringed shoulder bag, standing against a white background.

Woman standing against a white background, wearing a cream sweater, light skirt, white boots, and carrying an INA KENT brown fringed shoulder bag.

Person holding an INA KENT brown suede fringe handbag, wearing a white long-sleeve top and cream skirt.

Brown suede fringe bag by INA KENT with zippers, containing a Ulay/Marina Abramović book, a camera, a beaded bracelet, and a yellow item inside.

Woman wearing a long white dress, white leg warmers, and white shoes, holding an INA KENT brown fringed handbag, standing against a plain white background.

A woman wearing a white long-sleeve top, cream-colored skirt, white boots, and leg warmers poses with an INA KENT brown fringed shoulder bag against a plain white background.

A woman in a white outfit demonstrates different ways to wear the INA KENT brown fringed shoulder bag, including over the shoulder, crossbody, and hand-held styles. The text reads, "WAYS TO WEAR.

MIO ed.1

suede gingery cognac

Fringed brown suede hobo bag

EUR 445

new

Person in sunglasses and gloves sits in a car, holding an open INA KENT bag with money spilling out onto the seat.

A person wearing sunglasses, a dark jacket, and heeled boots walks energetically in an empty underground parking garage, carrying a large brown INA KENT bag.

Person in a parking garage wearing a leather jacket, khaki skirt, black heels, and black gloves, carrying a large brown fringed INA KENT handbag while turning away from the camera.

And the moral of the story is probably this: if you do decide to become a suede-related villain, you should at least plan your escape route a little more carefully.