One must celebrate when one has the chance. And we would like to celebrate our 16th birthday not only on the day when our brand INA KENT initially saw the light of day but as part of an anniversary campaign ... all year long ... together with you: sweet16.
Sweet16. The 16th birthday is a huge coming-of-age moment. To be confronted with oneself for the first time, perhaps experiencing an identity crisis, exploring feelings, taking responsibility, starting your traditions, resisting. Finding out about your desires in life, figuring out what to even want from this world, and wondering what this world can offer you. Here at INA KENT, we’d like to live in the spirit of these emotions that not only accompany our teenage years but are present throughout our life. All this … and much more is sweet16.
The age when things are starting to take shape, hopes and dreams still dance in the realm of possibilities, and carefree vibes are the name of the game. In the context of this campaign, we're tiptoeing into the modern-day Gretchen question: How do the future dreams of those young individuals who are launching their adult lives in a time of great uncertainties and inheriting the political decisions of older generations unfold?
The pieces of the third and final sweet16 collection were designed to seamlessly blend into your daily life, ensuring your essentials are always at your fingertips. Crafted with care, they are playful and equally practical. Discover the functional trio, consisting of phone case KAYY ed.1 S16, earbud case LIO ed.1 S16 and lipstick case LIV ed.1 S16.
(P)eace, (L)ove, (U)nity, (R)espect, (R)esponsibility. We borrowed this acronym that has its origins in the 1990s rave culture, and is now experiencing a renaissance. In 2023 PLURR is not only about rave, it holds a new perspective infused with safety and inclusivity. We at INA KENT are very much align with this concept of prioritizing social responsibility and living under the premise that everything in life makes more sense when we look out for each other.
To tie in with rave culture and Pride month, this sweet16 campaign intends to create the utopia of an environment where everyone feels safe, capturing a movement that unites people of all ages who appreciate living and feeling.
As part of the sweet16 collection, MOONLIT ed.1 and a new interpretation of our ball chain accessory BALL'N'CHAIN ed.2 appear as a limited edition with a special embossing in the colour variants metallic dark anthra and vegetable-tanned eco buffalo black. A reminiscence of the early days of the brand and forever favourites metallic anthra and pure black. Remember?
Did you know that it all started with restoring antique furniture, instrument bags ... and pregnancy?
Take a look into the past and present.
A winged heart that in this context stands for freedom, nostalgia, future, questions of identity, fears, hopes, and dreams and will accompany the campaign as a specially designed key visual that is also embossed onto all sweet16 styles. The protagonists of this campaign are solely consisting of our audience. Their characters, and diversity give us a glimpse into their worlds.
The protagonists involved come exclusively from our audience, manifesting their diverse and one-of-a-kind characters. For this campaign, they give us a little glimpse inside their minds and unique spirit.
What is your sweetest memory of being 16?
Learning to do proper braids.
What advice would you give your 16-year-old self today?
To care less.
Home is where the heart is … and where exactly is your heart?
Home is where the heart is feeling his destination love.
What is your sweetest memory of being 16?
That one summer night when it was raining so heavily and my sister and I laid on the ground and we couldn’t stop giggling.
What advice would you give your 16-year-old self today?
To love myself & be gentle with myself the way I am with others <3.
Home is where the heart is … and where exactly is your heart?
Art & creating, nature, the souls I love.
What advice would you give your 16-year-old self today?
I guess I'd tell my 16-year-old self that someday you'll enjoy being different from everyone else.
What advice would you give your 16-year-old self today?
Ditch the cigarettes and the eyebrow pencil.
What is your sweetest memory of being 16?
My sweetest memory of being 16 is the moment when I was alone on the plane to America to start an exchange year. Well, honestly ... I cried ... but at the same time I felt happy and strong.
What advice would you give your 16-year-old self today?
Stop overthinking everything, as everything comes and goes anyways. Don't try to plan every detail ahead and let things come to you. Be open, and most importantly, try to evolve personally step by step.
Home is where the heart is … and where exactly is your heart? My heart and my home is anywhere I'm surrounded by people I love ... in an environment that helps me to experience personal progress. I don't want to tie myself to one place and I like the idea of having the whole world as my home.
What is your sweetest memory of being 16?
Finally being noticed by a male being.
What advice would you give your 16-year-old self today?
Live your dreams and don't let them dictate what's good for you.
Home is where the heart is … and where exactly is your heart?
My heart is scattered all over the world and lives on in my children. I mean there are pros and cons to this. :)
What is your sweetest memory of being 16?
Finally having a crush! Be wild. Be free. At the age of 16, mums no longer have so much say in things for the first time. A feeling of lightness and high spirits opens up. Exciting!
What advice would you give your 16-year-old self today?
Less is more ... and I really wish I'd ditched that inch-thick liner every now and then. But it had to be, every day. Always and at any time.
Home is where the heart is … and where exactly is your heart?
My heart is definitely in Vienna, in my apartment, with my cats. They'll take care of it in my absence ... at least I hope they will.
What is your sweetest memory of being 16?
My sweetest memory was actually that I was really looking forward to my 16th birthday. 16 years was a milestone for me and somehow even more important than my 18th birthday. At 16, I felt that I was no longer a child or a teenager.
What advice would you give your 16-year-old self today?
You are NOT fat or "too much"! You have a normal physique and you don't have to hide. Wear a bikini and enjoy summer and the sun and stop hiding.
Home is where the heart is … and where exactly is your heart?
My family, especially my kid ... that's where my heart's at.
What is your sweetest memory of being 16?
When my best friends threw me a surprise party with a live band (which were totally not my music style ... but still the cutest gift).
What advice would you give your 16-year-old self today?
That there are no boundaries on who you can be, just really being yourself is so rewarding … and there is always space to grow and explore.
Home is where the heart is … and where exactly is your heart?
My heart is in Lisbon, where I’m from ... but especially with my daughter and fiancé in Vienna! 🇵🇹
What is your sweetest memory of being 16?
The best memory from the age of 16 is probably buying my first guitar. Back then, I walked into a second-hand guitar shop with 200 euros in my bank account ... and I bought a guitar that seemed suitable to me. Naturally, I would have chosen a different guitar today. But that day, I was happy.
What advice would you give your 16-year-old self today?
The same advice I would give to any young person. (Re)consider your attitudes, work on your passions, and don't think you'll live forever. Admittedly, I don't always live up to my own expectations. However, I would advise my younger self ... and also everyone else ... to live by these principles.
Home is where the heart is … and where exactly is your heart?
My heart is still with music and my instrument. It's also the one thing I've held on to since I was 16.
What advice would you give your 16-year-old self today?
Go with the flow and try not to take everything so seriously.
Home is where the heart is … and where exactly is your heart?
That's simple – my heart is here in Vienna.
What advice would you give your 16-year-old self today?
... to keep your soft heart ... and that "being different" is a wonderful thing.
