Sweet16

One must celebrate when one has the chance. And we would like to celebrate our 16th birthday not only on the day when our brand INA KENT initially saw the light of day but as part of an anniversary campaign ... all year long ... together with you: sweet16.

Sweet16. The 16th birthday is a huge coming-of-age moment. To be confronted with oneself for the first time, perhaps experiencing an identity crisis, exploring feelings, taking responsibility, starting your traditions, resisting. Finding out about your desires in life, figuring out what to even want from this world, and wondering what this world can offer you. Here at INA KENT, we’d like to live in the spirit of these emotions that not only accompany our teenage years but are present throughout our life. All this … and much more is sweet16.

sweet16 #3 – HOPES & DREAMS

The age when things are starting to take shape, hopes and dreams still dance in the realm of possibilities, and carefree vibes are the name of the game. In the context of this campaign, we're tiptoeing into the modern-day Gretchen question: How do the future dreams of those young individuals who are launching their adult lives in a time of great uncertainties and inheriting the political decisions of older generations unfold?

Image / Video / Produkt
INA KENT Kampagnen-Sujet sweet16 – MOONLIT ed.1 eco buff black und rainbow ice sowie Lipstick-Case und Earbud-Case LIV und LIO
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3 is a Family

The pieces of the third and final sweet16 collection were designed to seamlessly blend into your daily life, ensuring your essentials are always at your fingertips. Crafted with care, they are playful and equally practical. Discover the functional trio, consisting of phone case  KAYY ed.1 S16, earbud case LIO ed.1 S16 and lipstick case LIV ed.1 S16

Image / Video / Produkt
Handytasche KAYY ed.1 von INA KENT aus holographischem Metallic-Leder mit schwarzem Textilband Vorderseite; Logo-Prägung mit beflügeltem Herz und INA KENT-Schriftzug
Handycase KAYY aus schimmerndem Leder crossbody getragen
Handycase KAYY aus schimmerndem Leder crossbody getragen
INA KENT Handytasche aus Metallic-Leder in holographischem silber Modell KAYY ed.1 mit Textilband und Magnetverschluss, Rückseite
Leftover materials

KAYY ed.1
S16 rainbow ice
Two-tone metallic leather phone case

EUR 75
INA KENT Earbud-Etui LIO ed.1 aus Metallic-Leder in changierendem silber mit Karabiner
Earbud case Lio ed.1 aus schimmerndem Leder rainbow ice
Airpod case Lio ed.1 aus schimmerndem Leder rainbow ice
INA KENT Kopfhörer-Accessoire LIO ed.1 aus Metallic-Leder in silber mit Karabiner Rückseite
Leftover materials

LIO ed.1
S16 rainbow ice
Two-tone metallic-leather earbud case

EUR 65
Lippenstiftcase LIV ed.1 S16 rainbow ice
Lippenstiftcase LIV ed.1 S16 rainbow ice
Lippenstiftcase LIV ed.1 S16 rainbow ice
INA KENT Lippentsift-Etui aus Metallic-Leder in changierendem silber mit Karabiner und schwarzem Textilband zum Umhängen Rückseite
Lippenstiftcase LIV ed.1 S16 rainbow ice
Lippenstiftcase, Handycase und Earbud case LIV, LIO und KAYY
Leftover materials

LIV ed.1
S16 rainbow ice & crackled purple
Two-tone metallic leather lipstick case

EUR 55
Kampagnen-Sujet sweet16 – Lipstick-Case und Earbud-Case LIV und LIO mit KARLY ed.1 in rainbow ice
INA KENT Kampagnen-Sujet sweet16 – Lipstick-Case und Earbud-Case LIV und LIO mit KARLY ed.1 in rainbow ice
Handytasche KAYY ed.1 von INA KENT aus braunem Metallic-Leder mit schwarzem Textilband Vorderseite; Logo-Prägung mit beflügeltem Herz und INA KENT-Schriftzug
Handycase KAYY aus Metallic-Leder crossbody getragen
INA KENT Handycase KAYY aus Metallic-Leder crossbody getragen
INA KENT-Tasche für Handy Modell KAYY ed.1 aus braunem Metallic-Leder mit Magnetverschluss Rückseite
Leftover materials

KAYY ed.1
S16 metallic dark anthra
Metallic leather phone case

EUR 75
INA KENT Kopfhörer Case LIO ed.1 aus Metallic-Leder mit Karabiner und Textilband
INA KENT Earbud Accessoire LIO ed.1 S16 aus Metallic-Leder mit Textilriemen vom Model um den Hals getragen
INA KENT Kopfhörercase LIO ed.1 aus Metallic-Leder mit Karabiner Rückseite
INA KENT sweet16 LIO und LIV  metallic dark anthra –Earbud-Case und Lipstick-Case
Leftover materials

LIO ed.1
S16 metallic dark anthra
Metallic leather earbud case

EUR 65
Lippenstiftcase LIV ed.1 S16 metallic dark anthra
Lippenstiftcase LIV ed.1 S16 metallic dark anthra
Lippenstiftcase LIV ed.1 S16 metallic dark anthra
Lippenstift-Halter LIV ed.1 von INA KENT aus Metallic-Leder mit Karabiner und Textilband
Leftover materials

LIV ed.1
S16 metallic dark anthra & two-tone leafy rose
Metallic leather lipstick case

EUR 55
INA KENT Kampagnen-Sujet sweet16 – MOONLIT ed.1 rainbow ice und metallic dark anthra
INA KENT sweet16 LIO und LIV  metallic dark anthra –Earbud-Case und Lipstick-Case
Handytasche KAYY ed.1 von INA KENT aus schwarem Büffelleder mit schwarzem Textilband Vorderseite; Logo-Prägung mit beflügeltem Herz und INA KENT-Schriftzug
Handycase KAYY ed.1 S16 aus schwarzem Leder eco buffalo black
Lippenstiftcase, Handycase und Earbudcase von INA KENT, getragen crossbody
INA KENT-Tasche für Handy Modell KAYY ed.1 aus schwarzem Büffelleder mit Magnetverschluss Rückseite
Leftover materials
Vegetable tanned

KAYY ed.1
S16 eco buffalo black
Black buffalo leather phone case

EUR 75
Kopfhörertasche LIO ed.1 von INA KENT aus Büffelleder in schwarz mit Karabiner
Earbud case Lio ed.1 eco buffalo black
Earbud case Lio ed.1 eco buffalo black
Kopfhörertasche LIO ed.1 von INA KENT aus Büffelleder in schwarz mit Karabiner Rückseite
Leftover materials
Vegetable tanned

LIO ed.1
S16 eco buffalo black
Buffalo leather earbud case

EUR 65
INA KENT Lippenstift Case LIV ed.1 aus Büffelleder in schwarz mit Logo-Prägung vorne
Lippenstiftcase LIV ed.1 S16 eco buffalo black
Lippenstiftcase LIV ed.1 S16 eco buffalo black
INA KENT Lippenstift-Case LIV ed.1 aus Büffelleder in schwarz mit Karabiner und Textilriemen
Lippenstiftcase LIV ed.1 S16 eco buffalo black
Leftover materials
Vegetable tanned

LIV ed.1
S16 eco buffalo black & crackled neon pink
Buffalo leather lipstick case black

EUR 55
INA KENT Schlüsselkette BALL'N'CHAIN ed.2 in schwarz und Kettendetails mit metallic silbernem Leeranhänger
BALL'N'CHAIN ed.2 aus schimmerndem Leder rainbow ice
BALL'N'CHAIN ed.2 aus schimmerndem Leder rainbow ice
Leftover materials
Vegetable tanned

BALL'N'CHAIN ed.2
S16 rainbow ice
Shoulder strap with chain and leather details

EUR 75
MOONLIT ed.1 metallic dark anthra und Earbud-Case und Lipstick-Case
INA KENT Kampagnen-Sujet sweet16 – Lipstick-Case und Earbud-Case LIV und LIO
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sweet16 #2 x PLURR

(P)eace, (L)ove, (U)nity, (R)espect, (R)esponsibility. We borrowed this acronym that has its origins in the 1990s rave culture, and is now experiencing a renaissance. In 2023 PLURR is not only about rave, it holds a new perspective infused with safety and inclusivity. We at INA KENT are very much align with this concept of prioritizing social responsibility and living under the premise that everything in life makes more sense when we look out for each other.

Image / Video / Produkt
INA KENT Limited Edition Crossbody Bag MOONLIT ed.1 S16 aus Metallic-Leder in changierendem silber Vorderseite
INA KENT Schultertasche MOONLIT ed.1 rainbow ice – aus changierendem, silbernem Leder "rainbow ice"
INA KENT Limited Edition Crossbody Bag MOONLIT ed.1 S16 aus Metallic-Leder in changierendem silber Rückseite
Tragevarianten MOONLIT ed.1 – Schultertasche, Crossbody Bag, Handtasche

MOONLIT ed.1
S16 rainbow ice
Two-tone metallic leather crossbody bag

+25 colours
EUR 145
INA KENT Schlüsseletui KARLY ed.1 aus Metallic-Leder in silber mit Logo-Prägung vorne und Textilriemen
INA KENT Schlüsseletui KARLY um den Hals getragen – aus changierendem, silbernem Leder "rainbow ice"
INA KENT Limited Edition Schlüsseletui KARLY ed.1 S16 aus silber-changierendem Metallic-Leder mit Baumwollband und Karabiner sowie Außenfach, Rückseite
INA KENT Schlüsseltasche KARLY ed.1 S16 aus pflanzlich gegerbtem Leder Innenleben
Tragevarianten der Schlüsseltasche KARLY ed.1 von INA KENT
Leftover materials

KARLY ed.1
S16 rainbow ice
Two tone metallic leather key case

EUR 55
INA KENT Schlüsseletui KARLY ed.1 aus Büffelleder in schwarz mit Logo-Prägung vorne und Textilriemen
INA KENT Schlüsseltasche KARLY ed.1 S16 aus pflanzlich gegerbtem Leder als Brusttasche getragen
Schlüsseltasche KARLY ed.1 eco buff black
Schlüsseltasche KARLY ed.1 S16 aus pflanzlich gegerbtem Leder Innenleben
INA KENT Schlüsseltasche KARLY ed.1 S16 aus pflanzlich gegerbtem Leder als Brusttasche getragen, Schlüssel und Kate sicher verstaut
Tragevarianten der Schlüsseltasche KARLY ed.1 von INA KENT
Leftover materials
Vegetable tanned

KARLY ed.1
S16 eco buffalo black
Buffalo leather key case black

EUR 55
Drei Models mit MOONLIT ed.1 rainbow ice – wandelbare Schultertasche aus changierendem Leder
Zwei Models mit MOONLIT ed.1 rainbow ice – wandelbare Schultertasche aus changierendem Leder
Zwei Models mit MOONLIT ed.1 rainbow ice – wandelbare Schultertasche aus changierendem Leder
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Dance like you mean it

To tie in with rave culture and Pride month, this sweet16 campaign intends to create the utopia of an environment where everyone feels safe, capturing a movement that unites people of all ages who appreciate living and feeling.

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INA KENT feiert sweet16 x PLURR
INA KENT sweet16 Kampagne: Drei Models mit unterschiedlichen Taschen aus der Kollektion, aus hellem, schimmerndem Leder und dunklem Leder
INA KENT sweet16 Kampagnensujet mit MOONLIT ed.1 rainbow ice
Drei Models mit MOONLIT ed.1 rainbow ice – wandelbare Schultertasche aus changierendem Leder
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sweet16 #1 – WHO AM I?
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INA KENT Limited Edition Schultertasche MOONLIT ed.1 S16 aus Büffelleder in schwarz Vorderansicht
Crossbody Bag INA KENT MOONLIT ed.1 S16 eco buffalo black aus Glattleder
INA KENT Limited Edition Schultertasche MOONLIT ed.1 S16 aus Büffelleder in schwarz Rückansicht
Schultertasche MOONLIT ed.1 aus pflanzlich gegerbten, schwarzen Leder, getragen kurz unter der Schulter
Tragevarianten MOONLIT ed.1 – Schultertasche, Crossbody Bag, Handtasche
Vegetable tanned

MOONLIT ed.1
S16 eco buffalo black
Black leather crossbody bag vegetable-tanned

+25 colours
EUR 145
INA KENT Schlüsselanhänger BALL'N'CHAIN ed.2 Special Edition schwarzes Glattleder
INA KENT Schultertasche MOONLIT ed.1 S16 Limited Edition in dunklem Metallic-Leder und Schlüsselkette BALL'N'CHAIN ed.2
INA KENT Schultertasche MOONLIT ed.1 S16 Limited Edition aus schwarzem Büffelleder und Schlüsselkette BALL'N'CHAIN ed.2
INA KENT Accessoire Schlüsselkette BALL'N'CHAIN ed.2 S16 schwarz mit silbernen Kettendetails
Tragevarianten – BALLNCHAIN ed.2 S16 Eco buff black
Leftover materials
Vegetable tanned

BALL'N'CHAIN ed.2
S16 eco buffalo black
Shoulder strap with chain and leather details

EUR 75
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As part of the sweet16 collection, MOONLIT ed.1 and a new interpretation of our ball chain accessory BALL'N'CHAIN ed.2 appear as a limited edition with a special embossing in the colour variants metallic dark anthra and vegetable-tanned eco buffalo black. A reminiscence of the early days of the brand and forever favourites metallic anthra and pure black. Remember?

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Video file
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HOW EVERYTHING STARTED – BAGS TELL STORIES

Did you know that it all started with restoring antique furniture, instrument bags ... and pregnancy?
Take a look into the past and present.

Ina Kent sweet16
Ina's Story
WHO AM I

A winged heart that in this context stands for freedom, nostalgia, future, questions of identity, fears, hopes, and dreams and will accompany the campaign as a specially designed key visual that is also embossed onto all sweet16 styles. The protagonists of this campaign are solely consisting of our audience. Their characters, and diversity give us a glimpse into their worlds.

Key Visual Sweet16 – beflügeltes Herz – Who am I
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Key Visual Sweet16 – beflügeltes Herz – Who am I
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The protagonists involved come exclusively from our audience, manifesting their diverse and one-of-a-kind characters. For this campaign, they give us a little glimpse inside their minds and unique spirit.

What is your sweetest memory of being 16?
Learning to do proper braids.

What advice would you give your 16-year-old self today?
To care less.

Home is where the heart is … and where exactly is your heart?
Home is where the heart is feeling his destination love.

INA KENT-Kampagne Sweet16-Portrait Alexa
ALEXA

What is your sweetest memory of being 16?
That one summer night when it was raining so heavily and my sister and I laid on the ground and we couldn’t stop giggling.

What advice would you give your 16-year-old self today?
To love myself & be gentle with myself the way I am with others <3.

Home is where the heart is … and where exactly is your heart?
Art & creating, nature, the souls I love.

INA KENT-Kampagne Sweet16-Portrait Ash
ÄSH

What advice would you give your 16-year-old self today?
I guess I'd tell my 16-year-old self that someday you'll enjoy being different from everyone else.

INA KENT-Kampagne Sweet16-Portrait Dino
DINO

What advice would you give your 16-year-old self today?
Ditch the cigarettes and the eyebrow pencil.

INA KENT-Kampagne Sweet16-Portrait Elsa
ELSA

What is your sweetest memory of being 16?
My sweetest memory of being 16 is the moment when I was alone on the plane to America to start an exchange year. Well, honestly ... I cried ... but at the same time I felt happy and strong.

What advice would you give your 16-year-old self today?
Stop overthinking everything, as everything comes and goes anyways. Don't try to plan every detail ahead and let things come to you. Be open, and most importantly, try to evolve personally step by step.⁠

Home is where the heart is … and where exactly is your heart? My heart and my home is anywhere I'm surrounded by people I love ... in an environment that helps me to experience personal progress. I don't want to tie myself to one place and I like the idea of having the whole world as my home.

INA KENT-Kampagne Sweet16-Portrait Emili
EMILI

What is your sweetest memory of being 16?
Finally being noticed by a male being.

What advice would you give your 16-year-old self today?
Live your dreams and don't let them dictate what's good for you.

Home is where the heart is … and where exactly is your heart?
My heart is scattered all over the world and lives on in my children. I mean there are pros and cons to this. :)

 

INA KENT-Kampagne Sweet16-Portrait Hilde Z
HILDE

What is your sweetest memory of being 16?
Finally having a crush! Be wild. Be free. At the age of 16, mums no longer have so much say in things for the first time. A feeling of lightness and high spirits opens up. Exciting!

What advice would you give your 16-year-old self today? 
Less is more ... and I really wish I'd ditched that inch-thick liner every now and then. But it had to be, every day. Always and at any time.

Home is where the heart is … and where exactly is your heart?
My heart is definitely in Vienna, in my apartment, with my cats. They'll take care of it in my absence ... at least I hope they will.

INA KENT-Kampagne Sweet16-Portrait Isi
ISI

What is your sweetest memory of being 16?
My sweetest memory was actually that I was really looking forward to my 16th birthday. 16 years was a milestone for me and somehow even more important than my 18th birthday. At 16, I felt that I was no longer a child or a teenager.

What advice would you give your 16-year-old self today?
You are NOT fat or "too much"! You have a normal physique and you don't have to hide. Wear a bikini and enjoy summer and the sun and stop hiding.

Home is where the heart is … and where exactly is your heart?
My family, especially my kid ... that's where my heart's at.

INA KENT-Kampagne Sweet16-Portrait Jasmin
JASMIN

What is your sweetest memory of being 16?
When my best friends threw me a surprise party with a live band (which were totally not my music style ... but still the cutest gift). 

What advice would you give your 16-year-old self today?
That there are no boundaries on who you can be, just really being yourself is so rewarding … and there is always space to grow and explore.

Home is where the heart is … and where exactly is your heart?
My heart is in Lisbon, where I’m from ... but especially with my daughter and fiancé in Vienna! 🇵🇹

INA KENT-Kampagne Sweet16-Portrait Joana
JOANA

What is your sweetest memory of being 16?
The best memory from the age of 16 is probably buying my first guitar. Back then, I walked into a second-hand guitar shop with 200 euros in my bank account ... and I bought a guitar that seemed suitable to me. Naturally, I would have chosen a different guitar today. But that day, I was happy.

What advice would you give your 16-year-old self today?
The same advice I would give to any young person. (Re)consider your attitudes, work on your passions, and don't think you'll live forever. Admittedly, I don't always live up to my own expectations. However, I would advise my younger self ... and also everyone else ... to live by these principles.

Home is where the heart is … and where exactly is your heart?
My heart is still with music and my instrument. It's also the one thing I've held on to since I was 16.

INA KENT-Kampagne Sweet16-Portrait Noam
NOAM

What advice would you give your 16-year-old self today?
Go with the flow and try not to take everything so seriously.

Home is where the heart is … and where exactly is your heart?
That's simple – my heart is here in Vienna.

INA KENT-Kampagne Sweet16-Portrait Puti
PUTI

What advice would you give your 16-year-old self today?
... to keep your soft heart ... and that "being different" is a wonderful thing.

INA KENT-Kampagne Sweet16-Portrait Sophie
SOPHIE