There's also a lot of admin and bureaucracy behind that freedom: funding applications, budgets, deadlines, knowing your rights. How much discipline does it take to maintain your independence? And how long did it take you to acquire the knowledge and skills to work on your own terms?
More than anything, it took people who were willing to share their knowledge and experience with me.
I found those people in Vienna, and I think that's another reason I'm so fond of the city. They gave me the chance to start taking what I was doing seriously, to actually build something and gradually put some structure around it. And it took a lot of time and dedication from people who did things for free, or for very little money, simply out of passion or because they wanted to support me. Doing each other favours, putting up with each other, being there for one another. That's what it took.
It also required a certain degree of financial security. I would never suggest that these are things anyone can just casually pull off. I was lucky, and there was a lot of goodwill involved in getting me to a point where I can now look at a potential deal and ask myself what I'm actually getting out of it.
When we're talking about contracts, for example, if you strip away all the promises about what's possible, all that talk about potential, what's the actual exchange? There's this whole administrative and business side to being an artist. If I want someone else to handle that for me, I have to give something up in return. So you need to be very clear about whether that's worth it. Could you perhaps sit down with someone, figure it out together and then do it yourself? Or is it genuinely something that would drain so much of your energy that the creative side would suffer? In that case, handing it over might make sense, and the trade-off might actually be worth it.
You often hear the opposite about Vienna, though: that people tend to gatekeep, and that it's easier to find support or mentorship in other cities.
I see that side of it too. When I highlight the one person who said yes rather than the forty who said no, what I'm trying to say is that there are still people who genuinely want to help each other, and who actually do.
Of course there's gatekeeping. A huge amount of it, in fact. People gatekeep resources, they gatekeep knowledge. But we shouldn't underestimate the work that's been done at grassroots level either. The reason Vienna has such a vibrant music scene is precisely because so many people have put in that work. That's where all these new bands and acts keep coming from.
How do you know these days whether a collaboration is going to work, or whether you can trust someone?
Gut feeling. Gut feeling, respect, trust that's reciprocated, and open communication. If those things are there, it works.
What's the least glamorous skill that's made the biggest difference to your life as an artist?
Admin. Excel. All of it, really. Accounting. Yeah, accounting.
A lot of The Label deals with how we're perceived and labelled by others. How consciously do you decide how you want to be perceived before you leave the house?
Being invisible was never really an option for me, even as a teenager. I grew very tall very quickly. So pretty early on, I made a hobby out of deliberately changing my appearance, of knowing and deciding exactly why people were staring at me. Dyeing my hair, cutting it off, piercings, tattoos, clothes. It's all a way of playing with signs and symbols, really.
Are there things you used to wear because they represented a particular version of yourself, but that you couldn't imagine wearing now?
Black high-top Chuck Taylors. The timeless emo shoe of my youth, but an orthopaedic nightmare.